We send you 1 proven strategy to boost conversion rates every Wednesday morning. Based on real experiments on 8 and 9-figure ecommerce brands.

Articles

Nov 11, 2026

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3 min read

This homepage change lifted conversions 15%

Help shoppers find what they want without digging through your catalog.

Allen Burt

Retention

Nov 10, 2026

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2 min read

Your welcome discount isn’t enough

A discount gives subscribers a reason to buy. Help them decide what to buy.

Storefront

Nov 4, 2026

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3 min read

One line of copy lifted conversions 42%

Give interested shoppers a reason to buy now instead of waiting.

Retention

Nov 3, 2026

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2 min read

Get more email subscribers without more traffic

One CPG brand increased new-visitor signups from 3% to 7%.

Storefront - Core

+1

Oct 28, 2026

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3 min read

Convert gift buyers without steep discounts

Answer the questions a lower price can’t.

Retention - Core

+1

Oct 27, 2026

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3 min read

Why your best customers shouldn’t get standard emails

How to message buyers who spend 4–5x more than average.

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