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The Commerce Lab

We send you 1 proven strategy to boost conversion rates every Wednesday morning. Based on real experiments on 8 and 9-figure ecommerce brands.

Articles

Storefront - Core

+1

This homepage change lifted conversion rate 52%

Oct 14, 2026

•

3 min read

This homepage change lifted conversion rate 52%

Moving one benefit into the hero lifted conversions 52%.

Newsletter Growth Reengagement - Cohort 01

+1

This homepage change lifted conversion rate 52%

Oct 14, 2026

•

3 min read

This homepage change lifted conversion rate 52%

Moving one benefit into the hero lifted conversions 52%.

Newsletter Growth Reengagement - Cohort 02

+1

This homepage change lifted conversion rate 52%

Oct 14, 2026

•

3 min read

This homepage change lifted conversion rate 52%

Moving one benefit into the hero lifted conversions 52%.

Retention - Core

+1

Are you over-discounting repeat customers?

Oct 13, 2026

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2 min read

Are you over-discounting repeat customers?

Test whether they need the full cart-abandonment offer.

Storefront - Core

+1

Get more sales from the reviews you already have

Oct 7, 2026

•

3 min read

Get more sales from the reviews you already have

One home goods brand changed review placement and lifted conversion rate 12.6%.

Retention - Core

+1

Stop losing repeat orders to fixable problems.

Oct 6, 2026

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2 min read

Stop losing repeat orders to fixable problems.

Send the right instructions before customers run into it.

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The Commerce Lab

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