We send you 1 proven strategy to boost conversion rates every Wednesday morning. Based on real experiments on 8 and 9-figure ecommerce brands.

Articles

May 27, 2026

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2 min read

#209: The homepage mistake killing your returning visitor conversions

One simple change. 14.2% lift in conversions.

May 20, 2026

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2 min read

#208: Your product page is leading with the wrong thing

One line of copy above variants drove a 20.8% lift in CVR

May 13, 2026

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2 min read

#207: Your homepage is solving the wrong problem

Two brands did this one thing for 60% more conversions and 12.7% more RPV.

May 6, 2026

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2 min read

#206: Why AI can’t understand your product page

If key details aren’t clear, your product won’t get surfaced

Apr 29, 2026

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2 min read

#205: Your product page copy isn't the problem. The layout is.

One element moved lower. Conversions up 20.7%.

Apr 22, 2026

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3 min read

#204: Why ChatGPT isn't recommending your brand

Five gaps AI sees on most DTC sites — ranked by how fixable they are

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