Archive

Dive into a collection of past posts and rediscover timeless content.

#109: Build trust before sharing product benefits. Here’s why.

Jun 26, 2024

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5 min read

#109: Build trust before sharing product benefits. Here’s why.

Health and wellness brands: this one’s for you.

Kendrick Wilson

#108: Draw attention to sale items with this price strategy.

Jun 19, 2024

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5 min read

#108: Draw attention to sale items with this price strategy.

This pricing strategy lifted conversions by 25%.

Kendrick Wilson

Jun 12, 2024

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5 min read

#107: Should your homepage focus on products or brand story?

This controversial test lifted conversions 32% for fashion brand.

Kendrick Wilson

#106: 3 ways to draw attention to products on the collection page.

Jun 5, 2024

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5 min read

#106: 3 ways to draw attention to products on the collection page.

These badges increased revenue per visitor up to 33%.

Kendrick Wilson

#105: Here’s where to put add-to-cart buttons on the product page.

May 29, 2024

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6 min read

#105: Here’s where to put add-to-cart buttons on the product page.

These two tests increased revenue up to 25%.

Kendrick Wilson

#104: This full site redesign drove a 43% bump in conversion rates.

May 22, 2024

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7 min read

#104: This full site redesign drove a 43% bump in conversion rates.

The 3 design changes this footwear brand made.

#103: Fashion brands: show how to style your product. Here’s why.

May 15, 2024

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5 min read

#103: Fashion brands: show how to style your product. Here’s why.

This one section boosted conversions by 19%.

#102: Match your homepage message to the buyer stage.

May 8, 2024

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5 min read

#102: Match your homepage message to the buyer stage.

This copy boosted conversions 11.4%

#101: 2 ways to increase AOV with no upsells.

May 1, 2024

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5 min read

#101: 2 ways to increase AOV with no upsells.

Here’s how.

#100: Reduce choices to increase impulse buying. Here's how.

Apr 24, 2024

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5 min read

#100: Reduce choices to increase impulse buying. Here's how.

Check this out.