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No. 178: Hey all,
‘Tis the season of slashed prices and flashing banners.
Every brand’s shouting louder than the next.
But when your product costs a thousand bucks, “20% off” doesn’t land the same.
It’s just math. And math doesn’t move people. Money does.
Here’s how to make saving feel like spending well.
In less than 2 minutes, learn:
Read time: 2 minutes
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🎯 WEEKLY INSIGHT
When your products are an investment, pair dollar savings with percentages to make value obvious at a glance.
Your luxury customers aren’t doing mental math.
They’re chasing the feeling of a smart buy.
For a luxury home goods brand, we tested adding dollar savings next to the percentage discount:
Next to “20% off,” we added: “Save $1,050”
The result? An +8.5% lift in conversions.
Same discount, different perception: one line reframed the offer from numbers to tangible money savings in a big way.
“20% off” forces them to pause and calculate.
It doesn’t mean much until you spell it out.
“Save $1,050” skips the math and triggers emotion: “That’s real money.”
When prices are high, buyers look for proof that they’re making a smart choice.
Dollar savings do what percentages can’t: they make value immediate and undeniable.
Everyone loves a deal. Make it feel more substantial and less transactional.
⭐ Takeaway: Dollar savings next to percentage savings turns abstract math into a tangible win, helping buyers justify big purchases faster.
🕙 WHAT’S BREWING
5 store changes to boost conversions and AOV during peak season
Product page tweak that lifted AOV by 18% for a leading fashion brand
Real examples from top CPG, apparel, and home brands, backed by A/B tests
🗞️ NEWS HIGHLIGHT
Bombas is opening its first retail stores in New York, Boca Raton, and Austin after a decade online
The brand is expanding in wholesale, adding partners like Target and DSW alongside its own stores
With 65% of sock sales happening in stores, Bombas sees retail as a testbed for omnichannel growth
👀 FROM LAST WEEK
In peak buying moments, shoppers want ease, not options
One checkbox that slowed sales, and what fixed it
Remove non-essential choices near Add-to-Cart
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen