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No. 180: Hey all,
During the holidays, products sell out faster than usual – and most brands aren’t built for that kind of speed.
Shoppers hit a collection page, click around, and find wall-to-wall sold-outs.
It kills momentum and costs conversions.
We tested a simple fix during peak sale weeks.
Here’s what happened.
In less than 2 minutes, learn:
Read time: 2 minutes
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🎯 WEEKLY INSIGHT
If your products sell out fast during the holidays, hide sold-out items to keep momentum (and conversions) high.
During Black Friday or high-traffic weeks, shoppers click into a collection page and hit a wall:
Nothing they want is in stock.
That kills momentum, creates frustration, and costs you sales.
So we tested a fix:
For a fast-moving catalog, we auto-applied the “In Stock” filter on collection pages.
Only available products loaded — no extra filtering, no dead ends.
The result?
A 17.3% lift in conversion rate.
During high traffic weeks, seeing sold-out items frustrates and adds friction.
We showed only what was in stock so that ready-to-buy visitors could act fast.
⭐ Takeaway: Don’t let sold-out SKUs kill the sale. Especially during BFCM. If urgency is high and stock is limited, show buyers what’s available now.
🕙 WHAT’S BREWING
How Zildjian brought 400 years of legacy online without losing what made it iconic
Migrated two outdated platforms into one fast, modern Shopify Plus storefront
Synced retail systems to power both DTC growth and future omnichannel moves
🗞️ NEWS HIGHLIGHT
AI agents drove 4,700% more e-comm traffic YoY, and that’s expected to 5x again this holiday
Brands risk losing control if they don’t integrate with agents before shoppers bypass them entirely
Agent-driven traffic is growing fast, but conversions still lag. Volume’s coming, but trust isn’t there yet
👀 FROM LAST WEEK
Why your luxury customers aren’t doing mental math
How one smart discount strategy made a holiday offer feel valuable, not desperate
A subtle pricing move that lifted conversion rates during promo season
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen