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No. 199: Hey all,
Most homepages try to do a lot.
Tell the brand story.
Highlight collections.
Promote campaigns.
But many of them miss something simple that can drive immediate revenue.
A hero product featured directly on the homepage with a buy box.
This is actually built into many Shopify themes.
Most brands just don’t use it.
Here’s why you absolutely should.
In less than 2 minutes, learn:
Read time: 2 minutes
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🎯 WEEKLY INSIGHT
Put a hero product on your homepage with add-to-cart functionality to help shoppers purchase immediately.
Many visitors arrive knowing what they want.
Those shoppers use navigation to find the product that solves their problem.
But other visitors are still exploring.
They’re interested, but they don’t yet know what product to start with.
Those visitors often click into “Best Sellers.”
A simpler version of that experience: highlighting one standout product directly on
the homepage.
A featured product section allows shoppers to:
learn about the product
see the buy box
add to cart immediately
All without leaving the homepage.
It’s best placed in the lower half of the homepage, after the main brand messaging.
That way shoppers who are browsing or “window shopping” naturally encounter it as they scroll.
The key is choosing the right product to feature.
Your hero product should ideally have:
higher-than-average lifetime value
strong retention potential
the ability to break even against customer acquisition cost
If the product doesn’t work on its own, bundle it!
For example, a shampoo brand might feature a shampoo + conditioner bundle so the first order pays back acquisition costs faster.
The goal is simple:
Guide curious visitors toward the best place to start with your brand.
⭐ Takeaway: Add a featured hero product section to your homepage to give browsing visitors an easy place to start purchasing.
🕙 WHAT’S BREWING
How Zildjian brought 400 years of legacy online without losing what made it iconic
Migrated two outdated platforms into one fast, modern Shopify Plus storefront
Synced retail systems to power both DTC growth and future omnichannel moves
🗞️ NEWS HIGHLIGHT
Amazon won a court order preventing Perplexity’s AI shopping agent from accessing its marketplace to make purchases on behalf of users.
The case raises a major question for AI commerce: whether AI assistants can shop across platforms without permission.
The ruling suggests large marketplaces may tightly control how these tools interact with their stores.
👀 FROM LAST WEEK
In busy product grids, specific badges guide attention and drive action
The exact attribute badges that drove a 12% revenue lift
Use these product signposts to reduce friction & give customers permission to act faster
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen