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No. 201: Hey all,
Many brands invest in beautiful product photography.
But those images often don’t convert.
They look good, but they don’t show how the product is used.
So shoppers can’t quickly picture themselves using it.
And when that doesn’t happen, they don’t buy.
Here’s a simple fix that consistently improves conversion.
In less than 2 minutes, learn:
Read time: 2 minutes
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🎯 WEEKLY INSIGHT
Products convert faster when customers can see them being used.
Customers don’t just want to see the product.
They want to understand how it fits into their life.
That’s why product images with a human element consistently outperform product-only photos.
Sometimes that means a person using the product, or just a hand holding it.
But that small detail helps shoppers imagine the experience.
And once customers can picture themselves using something, the decision becomes easier.
The brand Caraway does this really well.
Their product images don’t just show the cookware.
They show it in use: everyday cooking, baking, and hands interacting with the product.
You immediately understand:
what the product is for
how it’s used
what the experience looks like
If an image includes a human component, it will win almost every time in a split test.
What this means for your store
If your product photography only shows the product itself, you’re creating extra work for shoppers.
Instead, include images that show the product used in context.
They should communicate who the product is for and how it’s used at a glance.
⭐ Takeaway: Customers need to be able to envision themselves living a better version of their lives with the product.
Even a small human element in your images can significantly improve conversion rates.
As always, test it!
🕙 WHAT’S BREWING
3 buyer behavior shifts coming in 2026 (and what to change now)
Hidden revenue opportunities on PDPs most brands miss
The #1 store optimization to implement in Q1
🗞️ NEWS HIGHLIGHT
Retail media is growing quickly, but brands are questioning its true impact.
Metrics like impressions and clicks aren’t enough to justify spend.
The focus is shifting toward proving real business outcomes like sales and revenue.
👀 FROM LAST WEEK
On many product pages, subscriptions only highlight the discount – nothing else.
Show shoppers exactly what they gain by subscribing.
Subscriptions convert best when the benefits are visible on the page.
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen