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No. 202: Hey all,
Big product catalogs overwhelm new customers.
Too many choices. Not enough direction.
When shoppers can’t quickly find what to buy, they hesitate or leave.
So guide them early.
Show what’s popular, why your brand is worth trusting, and where to start.
Here’s how.
In less than 2 minutes, learn:
Read time: 2 minutes
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🎯 WEEKLY INSIGHT
For large catalogs, make specific product reviews the first thing new customers see on the homepage to boost credibility and trust.
Reviews right away help new customers immediately sort through the catalog.
Most reviews are buried low on the homepage or are too vague, making them easy to overlook.
Move your most specific social proof above the fold.
Then, list the product directly next to the review.
Case in point:
We tested moving up the ‘Real Reviews from Real Customers’ section on the homepage for a housewares brand.
The results? A 14.3% lift in conversion rates from new customers.
REAL reviews above the fold are often more influential than just listing categories or brand promises high up.
Especially if they include specific product information.
Since products for the home are a personal choice, new customers often need positive feedback to help narrow down their options.
These peer reviews result in:
Immediate trust: new visitors can scan the reviews for quick peer validation.
Faster checkouts: no need to excessively scroll to learn what’s popular.
As always, test!
⭐ Takeaway: If you have great reviews, don’t make new visitors hunt for them. Put them where they’ll have the biggest impact – at the top.
🕙 WHAT’S BREWING
Spot revenue leaks with a simple heatmap walkthrough
See the layout converting best for 8- and 9-figure brands
Learn from live teardowns across CPG, apparel, and luxury brands
🗞️ NEWS HIGHLIGHT
Shopify’s wholesale features (custom pricing, catalogs, terms) are now available beyond Plus
Brands can manage B2B and DTC in one backend instead of separate systems
The update removes the need for many third-party wholesale apps
👀 FROM LAST WEEK
Products convert better when shoppers can see them in use, not just on display
Even a small human element (like a hand) helps customers picture the experience
Show how the product fits into real life to make buying decisions easier
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen