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No. 205: Hey all,
Even strong copy can underperform if it’s placed in the wrong spot.
Your product page has one job: get visitors to buy.
When key pieces are out of order, they can slow the decision-making process.
Here’s how to fix that on the product page.
In less than 2 minutes, learn:
Read time: 2 minutes
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🎯 WEEKLY INSIGHT
Position anything unrelated to your product (ie: charity messaging) below Buy Box details to eliminate distraction.
Good rule of thumb: anything that disrupts the purchase flow has to go.
99% of the time if it’s not essential product info, it will distract customers.
Even the most compelling social impact messaging.
For example: a housewares brand had a charitable giving message above the details and description section on their product page.
While this purpose-driven message sounded great, it distracted from the product specifications in the buy box.
We tested moving it lower on the page and conversions increased by a whopping 20.7%.
Sales information stayed front and center, and the charitable messaging still reinforced brand values.
⭐ Takeaway: Ensure product details are the focal point on the product page, and always test placement of non-essential elements before assuming they’re helping.
Try it out!
⚡ QUICK TAKE
Why every brand should be using Shopify Knowledge Base
How to ensure AI is reading your site correctly
🗞️ NEWS HIGHLIGHT
Whatnot’s Shopify integration makes it easier for brands to sell directly through live streams
This lowers the barrier for brands to test live shopping without building new systems
Live commerce is shifting from experimental to practical, especially for brands with engaged audiences
👀 FROM LAST WEEK
What visibility actually means, and how to measure it
If your brand isn’t showing up in LLMs, it’s usually a clarity, coverage, or trust gap
Our AI visibility process for scoring brands (including a real example)
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen