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No. 207: Hey all,
Most homepages try to show the entire catalog up front.
But shoppers usually arrive wanting to solve something specific.
Find a bedroom set, restock their vitamins, try a new protein powder...
The highest-performing homepages make that next step obvious.
Here’s how.
In less than 2 minutes, learn:
Read time: 2 minutes
Thinking about optimizing (or redesigning) your store?
Meet with our expert team and get a free storefront analysis. We'll show you exactly what to change to increase conversions and profit.
🎯 WEEKLY INSIGHT
For visitors that already know what they want, put clear category shortcuts right under the homepage hero.
When someone lands on your site, they’re usually not starting from zero.
They already have something in mind.
A furniture shopper isn’t looking to browse every category. They’re trying to get to a bedroom set or a living room setup.
Wellness enthusiasts looking for a new supplement already know what they like.
They could be looking for powders and avoiding capsules or gummies entirely.
The question isn’t what to show first on your homepage.
But how quickly can they find what they need?
For a CPG brand, we noticed buyers were landing, engaging, then slowing down.
They were trying to locate the product they preferred.
When we moved “Shop by Category” (powders, capsules, gummies, proteins) directly under the hero, conversions increased by a whopping 60% on mobile.
The same thing happened with a home goods store: buyers knew what they wanted.
So we gave them a faster way to get there: shortcuts directly under the hero organized by room (living room sets, bedroom needs, dining room tables).
It didn’t take long for revenue-per-visitor (RPV) to increase 12.7%
Shoppers are trying to solve a problem.
When the answers are obvious, they move faster (and with more confidence).
⭐ Takeaway: For visitors that already know what they want, make it easy for them to get there.
📹 QUICK TAKE
They land interested, but need a reason to take action.
That’s where warm traffic drops off.
Eric shows the Shopify section many brands already have, but rarely use well.
🗞️ IN THE NEWS
More brands are treating returns as part of the customer experience instead of just a cost center
Retailers are using exchanges + store credit to protect revenue and improve retention
The brands winning with returns make the process feel faster and more aligned with long-term customer value
👀 FROM LAST WEEK
If key product details only live in images or buried copy, AI won’t pick them up – and won’t recommend your product.
Content that sells isn’t the same as content that AI understands
5 tips to make key information easy to read, label, and extract on site
👊 STOUT SUCCESS
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen