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No. 210: Hey all,
How should you decide which products to upsell?
Most brands are still guessing.
But your customers already showed you what they buy together.
And that data is sitting in Shopify.
Here’s the often overlooked report behind smarter cross-sells.
In less than 3 minutes, learn:
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🎯 WEEKLY INSIGHT
Find your best cross-sell product by using the “Items Bought Together” report.
What’s the best way to decide which products to upsell?
Look at what customers already buy together.
No guesswork. No AI. No tools.
Just open your Shopify analytics and find the Items Bought Together report.
It shows exactly which products are added to cart together so you can create upsells
that actually convert.
Here’s how to use it:
1) Open Shopify Analytics
2) Locate the “Items Bought Together” report.
3) Identify your top 10 most commonly paired products
4) Configure Your Cross-Sell Strategy
Configure your cross-sell strategy to recommend products that are frequently purchased together.
5) Apply the 25% rule
For the best conversion rate, cross-sells should be about a quarter of the main product’s price
6) TEST!
It’s recommended to TEST each cross-sell to ensure it improves total revenue (or average revenue per session). Not just AOV.
That’s it.
In under 30 minutes, you’ll have a data-backed cross-sell strategy grounded in REAL behavior.
Why it works:
When cross-sells are based on what buyers actually purchase together, they feel much more intuitive and convert faster.
We’ve seen results like:
50% lift in conversion rate (CVR)
23% higher average order value (AOV)
41% increase in revenue per visitor (RPV)
⭐ Takeaway: Use the Items Bought Together report to build high-performing cross-sells based on your customers' actual shopping patterns.
Try it out!
📹 QUICK TAKE
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🗞️ NEWS HIGHLIGHT
Content has never been easier to ignore (and most of it should be).
Entertainment is becoming a stronger growth lever than promotion.
The brands getting it right are building a genuine voice, not a bigger content calendar.
👀 FROM LAST WEEK
Returning visitors already know what they want.
Your job is to reduce the distance between re-entry and checkout.
One homepage update lifted conversions by 14.2%.
| THE COMMERCE LAB: RETENTION |
Your highest-value customers respond to different messaging than new buyers.
Treating VIPs like everyone else can limit repeat purchases.
Better segmentation drives more revenue (without extra emails).
👊 STOUT SUCCESS
How OLIPOP identified its biggest conversion opportunities
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen