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Hey all,
Your cart-abandonment flow gives repeat customers the same discount as first-time shoppers.
But do they need the same incentive to come back and buy?
If a smaller discount would win that repeat purchase, you’re giving away margin.
Here’s how to find out.
In less than 3 minutes, learn:
🎯 WEEKLY INSIGHT
Test whether a smaller cart discount earns more profit from repeat customers.
Your cart-abandonment flow offers 20% off.
A prospect gets it.
A repeat customer gets it, too
Purchase history alone doesn’t tell you how much discount someone needs. Test it.
If a smaller offer generates more profit per recipient, you have a reason to change what repeat customers receive.
Action Item:
Choose one high-volume cart-abandonment flow that offers a discount.
In Klaviyo, keep your existing offer for prospects. Then, randomly split eligible repeat customers 50/50 between the current discount and a smaller one (e.g., 20% vs. 10%).
The timing, subject line, and message should stay the same.
Only change the discount and matching code.
Compare purchases and profit per recipient over the same period before choosing a winner.
✨ Takeaway: Test whether repeat customers need your full cart-abandonment discount before giving away the extra margin.
📹 QUICK TAKE
A deeper discount is wasted margin when it doesn't bring in more sales.
Alex uses Intelligems' holiday data to show where the extra lift stops.
🗞️ NEWS HIGHLIGHT
What changed: Klaviyo now connects to Meta Muse, allowing teams to identify disengaged customers, analyze purchase history, and draft campaigns through a conversation.
Why it matters: Teams can test a specific workflow: find repeat buyers who stopped ordering, then draft a win-back message based on what they previously purchased. Review the audience and offer before scheduling.
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🤝 WORK WITH OUR TEAM
How can we help you?Choose the next step that best fits what your team needs.
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Until next time,
— Allen