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Hey all,
Before you offer a bigger discount, get more from the one you already have.
For one luxury home goods brand, a small change lifted conversions 8.5%.
We didn’t lower the price any further.
Here’s what we changed.
In less than 2 minutes, learn:
Make your storefront holiday-ready.
Learn the changes that help holiday shoppers buy faster, convert more often, and spend more.
🎯 WEEKLY INSIGHT
When your products are an investment, pair dollar savings with percentages to make value obvious at a glance.
Your luxury customers aren’t doing mental math.
They’re chasing the feeling of a smart buy.
For a luxury home goods brand, we tested adding dollar savings next to the percentage discount:
Next to “20% off,” we added: “Save $1,050”
The result? An +8.5% lift in conversions.
Same discount, different perception: one line reframed the offer from numbers to tangible money savings in a big way.
“20% off” forces them to pause and calculate.
It doesn’t mean much until you spell it out.
“Save $1,050” skips the math and triggers emotion: “That’s real money.”
When prices are high, buyers look for proof that they’re making a smart choice.
Dollar savings do what percentages can’t: they make value immediate and undeniable.
Everyone loves a deal. Make it feel more substantial and less transactional.
⭐ Takeaway: Dollar savings next to percentage savings turns abstract math into a tangible win, helping buyers justify big purchases faster.
📹 QUICK TAKE
What if your product imagery matched where your customers live?
Eric shares a footwear example that’s now only possible because of AI.
🗞️ NEWS HIGHLIGHT
What changed: Rugs Direct and Lightopia rolled out Ask Cleo across site search and product pages, letting shoppers ask conversational questions about style, specs, dimensions, materials, and fit.
Why it matters: The early lift came from shoppers who engaged with the assistant, not from every visitor. That makes the useful test narrower: put AI where shoppers need product-specific help before they add to cart.
| THE COMMERCE LAB: RETENTION |
Catch the latest Lifecycle Marketing and Klaviyo Insights
Your bestseller may win the first order without producing your best repeat customers.
A less popular product can reveal a very different pattern among customers who buy three or more times.
Here’s the comparison that can help you decide what to feature in your welcome flow.
👀 FROM LAST WEEK
Most mobile shoppers never make it past the first product image.
For one activewear brand, that meant key product details were going unseen.
See the small gallery change that encouraged more swiping and lifted conversions 5.8%.
👊 STOUT SUCCESS
How OLIPOP identified its biggest conversion opportunities
🤝 WORK WITH OUR TEAM
How can we help you?Choose the next step that best fits what your team needs.
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Until next time,
— Allen