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Hey all,
“Shop Now” is one of the most common buttons on a homepage.
But for your best selling product, it adds an extra unnecessary step between interest and purchase.
Let shoppers add it to cart instead.
Here’s how.
In less than 2 minutes, learn:
Q4 traffic is too expensive to waste.
Maximize conversions from every site visitor. We will review your storefront by traffic source, then present a playbook for what to fix now, what to test before Q4, and what to push live during holiday sales.
🎯 WEEKLY INSIGHT
Turn more homepage traffic into revenue by replacing “Shop Now” with a way to buy your best-seller on the spot.
You’re already featuring your most popular product on the homepage.
Why make shoppers visit another one to buy it?
Try removing that extra step:
Highlight one standout product directly on your homepage with its full buy box.
The trick is choosing a product that works well as a first purchase. If a single product has a lower order value, test a bundle instead.
For example – a luggage brand could feature its best-seller, a carry-on.
Instead of clicking “Shop Now” and waiting for another page to load, shoppers can choose their color and add the carry-on (or a popular travel bundle) to cart without leaving the homepage.
Action Item
Go check out your homepage.
If your best-selling product is on there, can shoppers buy it right away?
Test adding the buy box directly to the homepage.
⭐ Takeaway: If your homepage mentions your best seller, let shoppers complete the purchase right there.
📹 QUICK TAKE
AI traffic numbers are climbing. But should this be a Q4 priority?
Allen and Eric explain what to check before shifting budget.
| THE COMMERCE LAB: RETENTION |
Catch the latest Lifecycle Marketing and Klaviyo Insights
Product subscribers need to know their subscription options before it’s too late.
This will teach them how to skip, pause, swap, or change a shipment during the onboarding process (not when they’re ready to cancel).
👀 FROM LAST WEEK
Most homepage banners are trying to do five jobs.
This one did the opposite.
One message. Different by page. +17.7% CVR.
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen