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Hey all,
Some customers are anxiously waiting to hear from you.
They want their hands on that sold-out product.
Or, they need first access to your next drop.
Don’t make them hope they check their inbox in time (they won’t).
Here’s how to use SMS the right way.
In less than 2 minutes, learn:
🎯 WEEKLY INSIGHT
Use SMS when customers care more about timing than persuasion.
A good example is back-in-stock alerts.
A shopper already decided they wanted a specific product. They gave you their phone number because they don’t want to miss it.
That’s high intent.
But if the product restocks at 10 a.m. and sells out by lunch, checking an email after work doesn’t help.
In one example, sending both email and SMS for back-in-stock alerts lifted SMS conversion to 8.5%, compared to 7.9% for email.
The customer already wanted the product.
SMS simply helped them act in time.
Early access creates the same opportunity.
Customers join waitlists and VIP lists because they want to know first.
If you promise early access to a limited drop, give them the option to get a text when it goes live. And actually follow through.
They’ve already told you they don’t want to miss it.
Don’t make them rely on email alone.
Action Item
Review your last 5 SMS campaigns.
For each one, ask:
Would this message lose value if customers didn’t see it for six hours?
If the answer is yes, SMS is probably the right channel.
If the answer is no, email may be the better choice.
⭐ Takeaway: Reserve SMS for moments customers don’t want to miss.
📹 QUICK TAKE
Is your list, calendar, flows, and forms ready before Q4 traffic hits?
Sammy explains what to test now, before Black Friday turns every send into a guess.
| THE COMMERCE LAB: STOREFRONT |
Catch the latest storefront CRO Insight
Ready-to-buy shoppers should not have to scroll through information they already know.
One product page change made it easier for repeat customers to reach the purchase options.
See what moved and why it increased revenue per visitor by 5.8%.
👀 FROM LAST WEEK
An unsubscribe click may signal a problem with frequency or content, not the end of the customer relationship.
Most brands give subscribers only two choices: keep every email or leave completely.
See the options you can add before a subscriber reaches the exit.
There’s a good chance your email program is underperforming.
Let's fix that → Book a strategy call.
Until next time,
— Allen