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Hey all,
A shopper likes your product. They just don’t see a reason to buy it today.
For one electronics brand, we added one line of copy that lifted conversions 42%.
Here’s what we showed shoppers to give them another reason to buy.
In less than 4 minutes, learn:
Q4 traffic is too expensive to waste.
Maximize conversions from every site visitor. We will review your storefront by traffic source, then present a playbook for what to fix now, what to test before Q4, and what to push live during holiday sales.
🎯 WEEKLY INSIGHT
Use product views and wishlist saves to give shoppers a reason to buy now.
We hear this a ton from brands:
"How can we increase motivation to purchase immediately?"
Our answer more often than not – social proof.
If your products have many saves, impressions, views, and awesome reviews that keep people coming back, use these numbers to your advantage.
Here’s two REAL ways to drive urgency:
#1: Use the week’s shopping and viewing data.
If you have impressive product views or page views, share them!
For limited time products or on-trend items, they’re even more useful.
Case in point: in a recent test for a luxury designer brand, we shared how many people viewed their product that week in the buy box. Conversions boosted by 12.9%.
In a similar test for an electronics brand, we boosted conversions 42% with just one line of text showing how many customers are shopping.
Nobody likes to miss out.
#2: Share your wishlist data on the collection page.
Another easy way to increase desire with proof?
Share how many customers have your product saved to their wishlist.
In a recent test for an apparel brand, displaying wishlist numbers boosted conversions by 6% on the collections page.
Here’s why BIG wishlist numbers work:
There’s proof of popularity. High wishlist counts are intriguing. They elevate the perceived value of your product and trigger fear-of-missing-out (FOMO).
Competitive motivation to buy first. Awareness that others may be first to the product can accelerate checkout.
Builds trust in the product. High interest levels reassure potential buyers of your product's quality and appeal.
✨ Takeaway: Get creative with data. Use social proof to drive urgency with scarcity.
📹 QUICK TAKE
A star rating alone leaves a gift buyer to work out whether this is the right purchase for someone else.
Eric shows where to place a relevant testimonial and how to adapt the snippet for gifting season.
🗞️ NEWS HIGHLIGHT
What changed: Shopify’s Fall ’26 Edition brings updates across AI shopping, storefront design, merchandising, payments, and fulfillment—including stronger Sidekick tools, coordinated launches for themes and discounts, and expanded Shop Promise eligibility. Availability varies, with some features in early access or coming soon.
Why it matters: Teams can evaluate more of their store’s work inside Shopify—from keeping product data current across channels to launching promotions together. Start with the updates that address a specific bottleneck, confirm eligibility, and test the shopper experience before changing a live holiday campaign.
| THE COMMERCE LAB: RETENTION |
Catch the latest Lifecycle Marketing and Klaviyo Insight
“Join our newsletter” gives visitors little reason to hand over their email.
A CPG brand increased new-visitor signup rate from 3% to 7% by reworking the signup experience.
See what to test in your pop-up before paying to reach those visitors again.
👀 FROM LAST WEEK
A 30% discount won’t answer the question a gift buyer is really asking: “Would they actually use this?”
Choosing the gift is only part of the decision. They also need to know it will feel complete and arrive in time.
See how your storefront can help them buy with confidence before you give up more margin.
🤝 WORK WITH OUR TEAM
How can we help you?Choose the next step that best fits what your team needs.
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Until next time,
— Allen