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Hey all,
Your homepage shows shoppers what you sell. But can they quickly find what they came for?
If they have to dig through menus to find the right products, you’re making them work to buy from you.
Here’s what we changed on desktop and mobile to make that easier.
In less than 4 minutes, learn:
Q4 traffic is too expensive to waste.
Maximize conversions from every site visitor. We will review your storefront by traffic source, then present a playbook for what to fix now, what to test before Q4, and what to push live during holiday sales.
🎯 WEEKLY INSIGHT
Help shoppers find the right collection with homepage category sliders.
Navigating a large catalog can be daunting.
Collection sliders help by directing customers to products they’re most likely to buy.
Before introducing featured products on the homepage, create entry points to thematic and category-driven collections instead.
This improves customer experience by helping to narrow the scope of the catalog.
To reduce scroll time, we put category sliders high on the page: under the hero section on desktop and directly under navigation on mobile.
This led to a 14.5% increase in category clicks and a 6.5% conversion boost.
Good rule of thumb: Highlight your best-selling collections before your customer can even scroll the page.
DESKTOP:
These structured entry points work best on desktop, as buyers can see every collection on a single screen and choose which one to explore.
MOBILE:
On mobile, category sliders even higher (under the navigation bar) allow customers to see the brand’s top-performing collections and make moves from there.
The less time they spend on the homepage, the better.
Your goal is to get them to product pages to learn more, add to cart, and checkout with ease. With large catalogs, this can be challenging.
Category sliders show MORE in LESS space, and make it easier to navigate on mobile.
✨Takeaway: For large catalogs, get straight to the point. Use category sliders to get buyers shopping quicker.
📹 QUICK TAKE
The shopper’s deadline may be a holiday party or gathering, so a vague shipping message can leave the purchase in doubt.
Eric explains how clear order cutoffs and delivery dates can reduce that uncertainty.
🗞️ NEWS HIGHLIGHT
What changed: Amazon launched Shop Direct Merchant Workspace, a free portal where eligible merchants can submit product feeds and manage products discoverable through Amazon and Alexa for Shopping. Shoppers visit the merchant’s website or use Buy for Me on eligible products.
Why it matters: Brands can evaluate Amazon as a discovery channel while retaining their own fulfillment and customer service. Start with a deliberate product selection and verify pricing, availability, and the purchase experience before expanding the feed.
| THE COMMERCE LAB: RETENTION |
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👀 FROM LAST WEEK
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See where to surface that demand to give shoppers a reason to buy now.
🤝 WORK WITH OUR TEAM
How can we help you?Choose the next step that best fits what your team needs.
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Until next time,
— Allen