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Hey all,
Strong product images don’t matter if mobile shoppers can’t see them.
If the rest of your gallery is hidden behind tiny dots and arrows, shoppers may never swipe far enough to see the technical details that help sell the product.
For one activewear brand, changing the gallery design lifted conversion rate 5.8%.
Here’s how.
In less than 2 minutes, learn:
Q4 traffic is too expensive to waste.
Maximize conversions from every site visitor. We will review your storefront by traffic source, then present a playbook for what to fix now, what to test before Q4, and what to push live during holiday sales.
🎯 WEEKLY INSIGHT
On mobile, tease a clear preview of the next image in your product gallery.
Even when shoppers know more images are there, most don’t engage with mobile galleries.
For one activewear brand, that meant key technical selling points (like seams, stretch, breathability) were going unseen.
So we tested a subtle shift:
We adjusted the layout to show a clear peek of the next image, just enough to spark curiosity.
The result? A 5.8% lift in conversions.
Here’s what changed:
The gallery preview hinted there was more to see, prompting visitors to swipe.
Instead of relying on tiny dots and arrows, the layout used visual cues to pull shoppers in.
They didn’t need to guess. They just started scrolling.
⭐ Takeaway: When visuals sell the product, your layout should tease what’s next, not hide it.
📹 QUICK TAKE
Should every page carry the same free-shipping message?
Eric explains when to use trust copy, and when shipping details actually matter.
🗞️ NEWS HIGHLIGHT
What changed: Williams-Sonoma says shoppers using its AI assistant convert at 3x the rate of non-users, while personalized visits generate roughly 9x average visit revenue.
Why it matters: The useful AI layer is not just search. It can help shoppers narrow choices, answer fit questions, and move from product discovery to the next action.
| THE COMMERCE LAB: RETENTION |
Catch the latest Lifecycle Marketing and Klaviyo Insights
Email, SMS, and push can look coordinated while repeating the same reminder.
That repetition gives customers little reason to act and more reason to tune out.
Map the full sequence to spot where each message needs a different job.
👀 FROM LAST WEEK
Holiday shoppers lose momentum when collection pages lead with sold-out products.
One automatic filter kept available products front and center and lifted conversion rate 17.3%.
Revisit the test before peak traffic exposes the same stock friction on your site.
🤝 WORK WITH OUR TEAM
How can we help you?Choose the next step that best fits what your team needs.
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Until next time,
— Allen