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You’re about to spend an insane amount of money driving holiday traffic to your store.
Before you do, we’ll show you exactly what to change on your storefront so more shoppers buy and place bigger orders.
And what to say in your email and SMS campaigns to convert the buyers your usual sale announcements and last-chance reminders miss.
Bring YOUR website and email campaigns. We’ll audit selected attendee brands live and show you exactly what we’d change for your brand before holiday traffic peaks.
Free live training · Tuesday, September 29 · 10 AM PT / 1 PM ET
Hey all,
You fixed a problem with your product.
But the customers who bought the old version are still getting a generic win-back discount.
You’re giving up margin when you don’t have to.
Here’s how to give them a better reason to return.
In less than 2 minutes, learn:
🎯 WEEKLY INSIGHT
Use product improvements as a reason to win back customers who experienced the old version.
Say a protein brand keeps hearing the same complaint:
“Your bags don’t reseal properly.”
Some customers who bought the old packaging never reordered.
The brand may not know why.
Six months later, it launches a redesigned bag with a better seal.
Most brands treat that as product news:
“Introducing: our new packaging.”
But there’s a more interesting audience for that announcement:
Customers who bought the old version and haven’t reordered within the expected repeat-purchase window.
Instead of another:
“We miss you! Here’s 15% off.”
They have a specific reason to reach out:
“You asked, we fixed it. Our new bags actually stay sealed.”
You won’t always know why someone stopped buying.
That’s okay.
Start with customers who experienced the old version and haven’t returned when you’d normally expect them to.
If support tickets, surveys, or customer feedback tell you exactly who complained about the issue, even better. You can make the segment more precise.
And this isn’t limited to packaging…
Shipping got way faster? Go back to customers who experienced the old delivery times.
Added a requested size? Tell previous customers who didn’t have that option.
Fixed an annoying product issue? Tell customers who bought the previous version.
The improvement gives you something most win-back campaigns don’t have:
A brand new reason to reconsider the brand.
Action Item:
The next time your team makes a product or customer-experience improvement, ask:
Who experienced the version before we fixed it?
Start with customers who bought before the change and haven’t repurchased within their expected buying window.
Then, test the improvement itself as the reason to come back.
⭐ Takeaway: When you improve a product, tell customers who bought the old version what changed and give them a reason to return.
📹 QUICK TAKE
Are valuable customers being left out of your campaigns because they haven’t clicked an email recently?
Sammy explains how purchase history and buying frequency help you find customers that engagement-based segments overlook.
| THE COMMERCE LAB: STOREFRONT |
Catch the latest storefront CRO Insight
A percentage discount can still leave high-ticket shoppers doing mental math.
A small pricing change lifted conversions 8.5% without changing the discount.
See why pairing the percentage with the exact dollar savings made the offer feel more substantial.
👀 FROM LAST WEEK
Your bestseller may win the first order without producing your best repeat customers.
A less popular product can reveal a very different pattern among customers who buy three or more times.
Here’s the comparison that can help you decide what to feature in your welcome flow.
🤝 WORK WITH OUR TEAM
How can we help you?Choose the next step that best fits what your team needs.
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Until next time,
— Allen