| Storefront edition: Weekly CRO and Shopify Insights Join 30,000+ brand owners, operators and marketers. Subscribe here. |
Hey all,
Large catalogs often force shoppers to restart.
They find one product they like, but then have to sort, filter, and browse all over again to find more like it.
That extra step kills momentum.
We tested a small product-card cue that helped shoppers keep moving in the direction they already chose.
It lifted desktop RPV by 9.6%.
Here’s how.
In less than 2 minutes, learn:
Thinking about optimizing (or redesigning) your store?
Meet with our expert team and get a free storefront analysis. We'll show you exactly what to change to increase conversions and profit.
🎯 WEEKLY INSIGHT
Adding clickable categories to product cards helps shoppers refine their choices faster (without relying on filters).
Large catalogs create a browsing problem most brands underestimate.
A shopper finds one product they like on a “best sellers” or “new arrivals” page.
Usually, they just want to keep going deeper into that category.
So we tested adding the parent category directly above the product title as a clickable label for an accessories brand.
Shoppers could tap the hyperlinked category (“Bracelet,” “Necklaces,”) and view more products.
This increased desktop Revenue Per Visitor (RPV) by 9.6%.
They were already telling us what they wanted through their clicks.
The category label simply helped them continue in that direction.
Instead of forcing them to restart their browse through filters, the page gave them an easier next step right where momentum was already happening.
Action item:
Have a large catalog? Test adding the parent category of an item as a hyperlinked product listing attribute on cross-category collections, like popular items and new arrivals.
📹 QUICK TAKE
A 20% discount won’t overcome an unclear subscription offer.
Eric shares why shoppers hesitate to subscribe – and how to fix it.
🗞️ NEWS HIGHLIGHT
Scatter plots make it easier to spot outliers (like products getting lots of traffic but few sales) or campaigns driving revenue at a lower CPA
While radar charts help make it easier to identify what’s actually driving growth.
| THE COMMERCE LAB: RETENTION |
Catch the latest Lifecycle Marketing and Klaviyo Insights
Most site visitors won’t subscribe for “10% off”
3 ways to make signup feel worth it
Plus: a small change that took signups from 3% to 7%
👀 FROM LAST WEEK
Shopify’s product affinity report identifies which products customers frequently purchased together.
Instead of guessing at cross-sells, they built offers around actual buying behavior.
All from recommending products that customers were already likely to add.
👊 STOUT SUCCESS
Fast projects fail without great execution
If small changes like this can lift conversions double digits, imagine what a full-site strategy could do.
Let’s find your next win → Book a strategy call.
Until next time,
— Allen