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Hey all,
A shopper sees your sale but isn’t sure the product will work for them.
Your next email reminds them about the discount.
They know the price. They still don’t know if it’s right for them.
Here’s what your sale emails need to address.
In less than 3 minutes, learn:
Q4 traffic is too expensive to waste.
Maximize conversions from every site visitor. We will review your storefront by traffic source, then present a playbook for what to fix now, what to test before Q4, and what to push live during holiday sales.
🎯 WEEKLY INSIGHT
Your sale emails should address what stops customers from buying, not just promote the discount.
A luggage brand is running 30% off its best-seller.
One concern customers frequently have is:
“Will this bag fit under an airline seat?”
Repeating “30% off” won’t resolve that concern.
Instead, use the sale emails to answer it.
Show the bag under a seat. Include its dimensions and compare them with common airline requirements.
The discount gives the customer a reason to buy now. The rest of the email helps resolve what could still stop them from buying.
Action Item:
For your next promotion, focus on the top one or two concerns that stop customers from buying.
Build sale emails that address those concerns while keeping the offer clear.
✨ Takeaway: Give customers a reason to buy beyond the discount. Address what’s stopping them.
📹 QUICK TAKE
A generic sale reminder misses the chance to bring shoppers back to products they’ve already explored.
Sammy explains how product views and purchase history can guide who gets each product-focused email.
🗞️ NEWS HIGHLIGHT
What changed: Social Performance is now live for Klaviyo Social customers, bringing social engagement and order data together. Teams can review top content, check reuse consent, and add approved content directly to campaigns.
Why it matters: Retention teams can use customer content with demonstrated performance to inform email creative. Test an approved piece in a repeat-purchase campaign to see whether its appeal carries over to existing customers.
| THE COMMERCE LAB: STOREFRONT |
Catch the latest storefront CRO Insight
Shoppers may understand your product’s promise without understanding what it actually does.
One homepage test made an existing benefit easier to find and lifted conversion rate 52%.
See how to check whether your hero gives first-time visitors enough context to keep reading.
👀 FROM LAST WEEK
Your cart-abandonment flow may be giving repeat customers more discount than they need.
Purchase history alone won’t tell you whether a smaller offer can bring them back.
See how to test a smaller discount in Klaviyo and judge the winner by profit per recipient.
🤝 WORK WITH OUR TEAM
How can we help you?Choose the next step that best fits what your team needs.
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Until next time,
— Allen