Archive

Dive into a collection of past posts and rediscover timeless content.

#149: The distraction killing your product page conversions.

Apr 2, 2025

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5 min read

#149: The distraction killing your product page conversions.

How rearranging page elements boosted sales by 20.7%.

#148: How OSEA increased sales from samples by 84x.

Mar 26, 2025

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4 min read

#148: How OSEA increased sales from samples by 84x.

Copy their exact strategy inside.

#147: Here’s how to convert NEW customers on the homepage.

Mar 19, 2025

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6 min read

#147: Here’s how to convert NEW customers on the homepage.

Narrow down your catalog and build trust instantly.

#146: When to hide your product's price.

Mar 12, 2025

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5 min read

#146: When to hide your product's price.

When transparency might hurt conversions.

#145: Get returning customers shopping quicker. Here’s how.

Mar 5, 2025

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5 min read

#145: Get returning customers shopping quicker. Here’s how.

How to use your product categories to your advantage on the homepage.

#144: Too many benefits can backfire. Here’s why.

Feb 26, 2025

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5 min read

#144: Too many benefits can backfire. Here’s why.

Stick to what customers care most about.

#143: Here’s where you should display prices for complex products.

Feb 19, 2025

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6 min read

#143: Here’s where you should display prices for complex products.

The comparison game, price psychology, and a 14.3% conversion win.

Feb 12, 2025

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5 min read

#142: The 3 cart upsells that increased revenue by 34% for this CPG brand.

Highlight similar products and show more of your catalog.

#141: How to use tone to increase conversions.

Feb 5, 2025

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5 min read

#141: How to use tone to increase conversions.

Make button copy feel natural. Not transactional.

#140: “What size do I need?” Use this trick to help customers choose.

Jan 29, 2025

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5 min read

#140: “What size do I need?” Use this trick to help customers choose.

Reduce returns and boost conversions 17% with model sizing info.