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Dive into a collection of past posts and rediscover timeless content.
#139: What converts more: press logos or celebrity endorsements?

Jan 22, 2025

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5 min read

#139: What converts more: press logos or celebrity endorsements?

Learn how to leverage social proof to increase conversions.

Allen Burt
Allen Burt
#138: How to use power words to convert new visitors.

Jan 15, 2025

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7 min read

#138: How to use power words to convert new visitors.

Make customers want what you’re selling.

Allen Burt
Allen Burt
#137: Apparel brand increases revenue per visitor by 13% in 6 months...

Jan 8, 2025

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7 min read

#137: Apparel brand increases revenue per visitor by 13% in 6 months...

Increase revenue without increasing traffic. Here’s how.

Allen Burt
Allen Burt
#136: This full site redesign drove a 43% bump in conversion rates.

Jan 2, 2025

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7 min read

#136: This full site redesign drove a 43% bump in conversion rates.

The 3 design changes this footwear brand made.

Allen Burt
Allen Burt
#135: This product page message increases mobile conversions...

Dec 26, 2024

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6 min read

#135: This product page message increases mobile conversions...

Highlight express payment options to boost impulse purchases.

Allen Burt
Allen Burt
#134: Remove this from your product page.

Dec 18, 2024

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5 min read

#134: Remove this from your product page.

Encourage quick checkouts, not distractions.

Allen Burt
Allen Burt
#133: Custom landing page lifts conversions 54% for this jewelry brand.

Dec 11, 2024

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7 min read

#133: Custom landing page lifts conversions 54% for this jewelry brand.

Plus, the 2 types of social proof sections you need.

Allen Burt
Allen Burt
#132: 3 ways to use repeat-buyer data to increase revenue.

Dec 4, 2024

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7 min read

#132: 3 ways to use repeat-buyer data to increase revenue.

Here’s how to make your upsells stand out.

Allen Burt
Allen Burt
#131: Want to sell more bundles? Change your product image.

Nov 27, 2024

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6 min read

#131: Want to sell more bundles? Change your product image.

Here’s how to use images to show volume and variety.

Allen Burt
Allen Burt
#130: This CPG pricing strategy boosted conversions by 18%.

Nov 20, 2024

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5 min read

#130: This CPG pricing strategy boosted conversions by 18%.

Don’t miss an opportunity to affirm your product’s value.

Allen Burt
Allen Burt
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