Archive

Dive into a collection of past posts and rediscover timeless content.

Sep 4, 2024

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7 min read

#119: The 4 cart changes that brought a 10%+ AOV for this 8-figure apparel brand.

Add these 4 things to your cart to increase order value.

Kendrick Wilson

#118: Want to sell more bundles? Change your product image. Here’s how.

Aug 28, 2024

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5 min read

#118: Want to sell more bundles? Change your product image. Here’s how.

Increase conversions with bundle images that show volume and variety.

Kendrick Wilson

#117: Here’s when NOT to recommend alternative products.

Aug 21, 2024

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5 min read

#117: Here’s when NOT to recommend alternative products.

This product page change led to a 10% lift in conversions.

Kendrick Wilson

#116: Use power words to convert more new visitors.

Aug 14, 2024

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7 min read

#116: Use power words to convert more new visitors.

Make customers want what you’re selling.

Kendrick Wilson

#115: Which is more effective: reviews, press, or celebrity endorsements?

Aug 7, 2024

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6 min read

#115: Which is more effective: reviews, press, or celebrity endorsements?

How one Gen-Z brand lifted conversions with social proof.

Kendrick Wilson

#114: How to present “out-of-stock” items to lift conversions.

Jul 31, 2024

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5 min read

#114: How to present “out-of-stock” items to lift conversions.

Take a positive spin on your inventory issue.

Kendrick Wilson

#113: 2 ways to get more out of your collection pages.

Jul 24, 2024

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5 min read

#113: 2 ways to get more out of your collection pages.

Avoid “dead ends” and encourage more shopping.

Kendrick Wilson

#112: How to use tone to increase conversions.

Jul 17, 2024

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5 min read

#112: How to use tone to increase conversions.

Make button copy feel natural. Not transactional.

Kendrick Wilson

#111: Use scale and reputation to convert new customers. Here’s how.

Jul 10, 2024

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6 min read

#111: Use scale and reputation to convert new customers. Here’s how.

These tests resulted in 500k+ revenue and 30% conversion lift.

Kendrick Wilson

#110: How to design a product page “buy box” that converts.

Jul 3, 2024

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7 min read

#110: How to design a product page “buy box” that converts.

From design to messaging, these 4 tests boosted conversions up to 30%.

Kendrick Wilson

Archive

Dive into a collection of past posts and rediscover timeless content.

#119: The 4 cart changes that brought a 10%+ AOV for this 8-figure apparel brand.

#118: Want to sell more bundles? Change your product image. Here’s how.

#117: Here’s when NOT to recommend alternative products.

#116: Use power words to convert more new visitors.

#115: Which is more effective: reviews, press, or celebrity endorsements?

#114: How to present “out-of-stock” items to lift conversions.

#113: 2 ways to get more out of your collection pages.

#112: How to use tone to increase conversions.

#111: Use scale and reputation to convert new customers. Here’s how.

#110: How to design a product page “buy box” that converts.

The Commerce Lab