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Dive into a collection of past posts and rediscover timeless content.
#178: For gifting season, remove this distraction from your product page.

Oct 22, 2025

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6 min read

#178: For gifting season, remove this distraction from your product page.

One luxury brand boosted CVR 6%.

#177: Great copy doesn’t sell if no one sees it.

Oct 15, 2025

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8 min read

#177: Great copy doesn’t sell if no one sees it.

Buyers act on what they see first. Here’s why.

#176: How a CPG mushroom brand scaled revenue with a full site redesign

Oct 8, 2025

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7 min read

#176: How a CPG mushroom brand scaled revenue with a full site redesign

From homepage to checkout, every detail was optimized for conversions.

#175: How a wishlist button lifted conversions for higher-priced products

Oct 1, 2025

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4 min read

#175: How a wishlist button lifted conversions for higher-priced products

When buyers need more time, a wishlist keeps the purchase in play.

#174: 4 overlooked spots to display customer reviews

Sep 24, 2025

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7 min read

#174: 4 overlooked spots to display customer reviews

That increased conversions up to 40%

#173: 4 layout fixes that lifted conversions up to 15%

Sep 17, 2025

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8 min read

#173: 4 layout fixes that lifted conversions up to 15%

A few small tweaks helped shoppers decide faster (and buy more).

#172: This educational image increased conversions by 19.5%

Sep 10, 2025

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6 min read

#172: This educational image increased conversions by 19.5%

For complex products, trust starts before a word is read.

#171: Here’s when NOT to recommend alternative products.

Sep 3, 2025

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4 min read

#171: Here’s when NOT to recommend alternative products.

This product page change led to a 10% lift in conversions.

#170: Shoppers don’t trust 5-star reviews. Here’s what works instead.

Aug 27, 2025

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5 min read

#170: Shoppers don’t trust 5-star reviews. Here’s what works instead.

This message lifted conversion 13.5% on the homepage.

#169: A 56.8% conversion boost from one collection page banner.

Aug 20, 2025

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5 min read

#169: A 56.8% conversion boost from one collection page banner.

How a super clear trust cue increased desktop sales.

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