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Dive into a collection of past posts and rediscover timeless content.
#168: Showing collections increased clicks 15% on the homepage.

Aug 13, 2025

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6 min read

#168: Showing collections increased clicks 15% on the homepage.

The design change that created faster paths to product.

#167: Custom landing page lifts conversions 54% for this jewelry brand.

Aug 6, 2025

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7 min read

#167: Custom landing page lifts conversions 54% for this jewelry brand.

Plus, the 2 types of social proof sections you need.

#166: Want faster mobile conversions? Make THIS content skippable

Jul 30, 2025

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6 min read

#166: Want faster mobile conversions? Make THIS content skippable

A small layout change made a big difference.

#165: Is your homepage saying the right things in the wrong order?

Jul 23, 2025

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6 min read

#165: Is your homepage saying the right things in the wrong order?

A reorder helped a home decor brand lead more buyers through the funnel.

#164: Want larger orders? Make your upsells relevant.

Jul 16, 2025

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5 min read

#164: Want larger orders? Make your upsells relevant.

This PDP tweak drove 17.3% more revenue per visitor.

#163: Rishi Tea: A redesign didn’t lift conversions. But THIS did.

Jul 9, 2025

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8 min read

#163: Rishi Tea: A redesign didn’t lift conversions. But THIS did.

Here’s why you need post-launch optimization.

#162: The fastest way to connect with buyers on mobile.

Jul 2, 2025

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5 min read

#162: The fastest way to connect with buyers on mobile.

A quick PDP tweak led to a 20.8% lift in CVR.

#161: One reason your cart isn’t converting.

Jun 25, 2025

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6 min read

#161: One reason your cart isn’t converting.

When we removed this upsell, conversions jumped 5.2%

#160: Why the first product you show matters more than you think.

Jun 18, 2025

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6 min read

#160: Why the first product you show matters more than you think.

Reordering this page lifted conversions by 7.7%

#159: How to build high-converting cross-sells (without AI).

Jun 11, 2025

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6 min read

#159: How to build high-converting cross-sells (without AI).

Good news: it’s already in your Shopify dashboard.

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