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Dive into a collection of past posts and rediscover timeless content.

Storefront - Core

+1

When to use a video on the homepage

Aug 12, 2026

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2 min read

When to use a video on the homepage

One CPG brand made the switch and lifted conversion 18.8%.

Retention - Core

+1

Your post-purchase flow is skipping a step.

Aug 11, 2026

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2 min read

Your post-purchase flow is skipping a step.

Repeat purchases start with a habit. Help customers build it before you ask for reviews.

Storefront - Core

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This collection page change lifted conversions 56.8%

Aug 5, 2026

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2 min read

This collection page change lifted conversions 56.8%

The winning message reached shoppers before they opened a product page.

Retention - Core

+1

How to maximize SMS revenue

Aug 4, 2026

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2 min read

How to maximize SMS revenue

Don’t make them hope they check their inbox in time.

Storefront - Core

+1

This product page mistake adds friction before purchase

Jul 29, 2026

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2 min read

This product page mistake adds friction before purchase

One layout change gave ready-to-buy shoppers a faster path to checkout.

Retention - Core

+1

Why your unsubscribe page is costing you customers.

Jul 28, 2026

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2 min read

Why your unsubscribe page is costing you customers.

Most brands make it too easy to leave.

Storefront - Core

+1

How a hero product increases homepage conversions

Jul 22, 2026

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2 min read

How a hero product increases homepage conversions

Let shoppers add your best-seller to cart, right away.

Retention - Core

+1

The onboarding flow that prevents subscription churn

Jul 21, 2026

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2 min read

The onboarding flow that prevents subscription churn

Teach subscribers before they cancel

Storefront

Your homepage banner is trying to do too much

Jul 15, 2026

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3 min read

Your homepage banner is trying to do too much

One page-specific message can beat five rotating ones.

Retention - Core

+1

The mistake I see in browse abandonment emails

Jul 14, 2026

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2 min read

The mistake I see in browse abandonment emails

And a better way to bring shoppers back.

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