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Storefront - Core

Storefront - Core

+1

Convert gift buyers without steep discounts

Oct 28, 2026

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3 min read

Convert gift buyers without steep discounts

Answer the questions a lower price can’t.

Storefront - Core

+1

Stop losing buyers between cart and checkout

Oct 21, 2026

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3 min read

Stop losing buyers between cart and checkout

One fashion brand changed its cart drawer and lifted conversion rate 7.1%.

Storefront - Core

+1

This homepage change lifted conversion rate 52%

Oct 14, 2026

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3 min read

This homepage change lifted conversion rate 52%

Moving one benefit into the hero lifted conversions 52%.

Storefront - Core

+1

Get more sales from the reviews you already have

Oct 7, 2026

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3 min read

Get more sales from the reviews you already have

One home goods brand changed review placement and lifted conversion rate 12.6%.

Storefront - Core

+1

Turn more collection-page visits into sales

Sep 30, 2026

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3 min read

Turn more collection-page visits into sales

Two layout tests lifted conversions for a large-catalog marketplace.

Storefront - Core

+1

Turn more first-time visitors into buyers

Sep 23, 2026

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4 min read

Turn more first-time visitors into buyers

What we changed across OM Mushroom’s site to help new shoppers choose and buy.

Storefront - Core

+1

Get more sales without a bigger discount

Sep 16, 2026

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2 min read

Get more sales without a bigger discount

One luxury home goods brand lifted conversions 8.5% with the same offer.

Storefront - Core

+1

This mobile gallery mistake is costing you conversions

Sep 9, 2026

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2 min read

This mobile gallery mistake is costing you conversions

One layout change lifted conversion rate 5.8% for an activewear brand.

Storefront - Core

+1

Your collection page should shrink as inventory sells out

Sep 2, 2026

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2 min read

Your collection page should shrink as inventory sells out

Auto-filtering sold-out products lifted holiday CVR 17.3%.

Storefront - Core

+1

Your site layout should answer 3 buying questions

Aug 26, 2026

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2 min read

Your site layout should answer 3 buying questions

Four tests involving price, filters, and proof lifted CVR up to 14.6%.

Storefront - Core

+1

Your reviews are in the wrong places

Aug 19, 2026

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3 min read

Your reviews are in the wrong places

Four placements lifted conversions by as much as 40%.

Storefront - Core

+1

When to use a video on the homepage

Aug 12, 2026

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2 min read

When to use a video on the homepage

One CPG brand made the switch and lifted conversion 18.8%.

Storefront - Core

+1

This collection page change lifted conversions 56.8%

Aug 5, 2026

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2 min read

This collection page change lifted conversions 56.8%

The winning message reached shoppers before they opened a product page.

Storefront - Core

+1

This product page mistake adds friction before purchase

Jul 29, 2026

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2 min read

This product page mistake adds friction before purchase

One layout change gave ready-to-buy shoppers a faster path to checkout.

Storefront - Core

+1

How a hero product increases homepage conversions

Jul 22, 2026

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2 min read

How a hero product increases homepage conversions

Let shoppers add your best-seller to cart, right away.

The Commerce Lab

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