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Retention - Core

Retention - Core

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How to maximize SMS revenue

Aug 4, 2026

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2 min read

How to maximize SMS revenue

Don’t make them hope they check their inbox in time.

Retention - Core

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Why your unsubscribe page is costing you customers.

Jul 28, 2026

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2 min read

Why your unsubscribe page is costing you customers.

Most brands make it too easy to leave.

Retention - Core

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The onboarding flow that prevents subscription churn

Jul 21, 2026

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2 min read

The onboarding flow that prevents subscription churn

Teach subscribers before they cancel

Retention - Core

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The mistake I see in browse abandonment emails

Jul 14, 2026

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2 min read

The mistake I see in browse abandonment emails

And a better way to bring shoppers back.

Retention - Core

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Stop building campaigns around products (seriously)

Jul 7, 2026

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2 min read

Stop building campaigns around products (seriously)

Start with the use case instead.

Retention - Core

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Why generic win-back emails fall flat

Jun 30, 2026

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2 min read

Why generic win-back emails fall flat

How to turn real customer feedback into better-performing emails.

Retention - Core

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Your browse emails are reminding shoppers of the wrong thing

Jun 23, 2026

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2 min read

Your browse emails are reminding shoppers of the wrong thing

One fashion brand lifted click-through 22% by matching shopper intent.

The Commerce Lab

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