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Storefront - Core

+1

This mobile gallery mistake is costing you conversions

Sep 9, 2026

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2 min read

This mobile gallery mistake is costing you conversions

One layout change lifted conversion rate 5.8% for an activewear brand.

Storefront - Core

+1

Your collection page should shrink as inventory sells out

Sep 2, 2026

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2 min read

Your collection page should shrink as inventory sells out

Auto-filtering sold-out products lifted holiday CVR 17.3%.

Storefront - Core

+1

Your site layout should answer 3 buying questions

Aug 26, 2026

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2 min read

Your site layout should answer 3 buying questions

Four tests involving price, filters, and proof lifted CVR up to 14.6%.

Storefront - Core

+1

Your reviews are in the wrong places

Aug 19, 2026

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3 min read

Your reviews are in the wrong places

Four placements lifted conversions by as much as 40%.

Storefront - Core

+1

When to use a video on the homepage

Aug 12, 2026

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2 min read

When to use a video on the homepage

One CPG brand made the switch and lifted conversion 18.8%.

Storefront - Core

+1

This collection page change lifted conversions 56.8%

Aug 5, 2026

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2 min read

This collection page change lifted conversions 56.8%

The winning message reached shoppers before they opened a product page.

Storefront - Core

+1

This product page mistake adds friction before purchase

Jul 29, 2026

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2 min read

This product page mistake adds friction before purchase

One layout change gave ready-to-buy shoppers a faster path to checkout.

Storefront - Core

+1

How a hero product increases homepage conversions

Jul 22, 2026

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2 min read

How a hero product increases homepage conversions

Let shoppers add your best-seller to cart, right away.

Storefront

Your homepage banner is trying to do too much

Jul 15, 2026

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3 min read

Your homepage banner is trying to do too much

One page-specific message can beat five rotating ones.

Storefront

The subscription copy that increased CVR by 9.1%

Jul 8, 2026

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2 min read

The subscription copy that increased CVR by 9.1%

Three simple benefits made subscribing easier to justify.

Storefront

Stop leading with packaging photos

Jul 1, 2026

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2 min read

Stop leading with packaging photos

Here's what converts better.

Storefront

Why similar products slow shoppers down

Jun 24, 2026

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2 min read

Why similar products slow shoppers down

One product-card rating cue lifted desktop RPV by 9.8%.

Storefront

This collection page mistake slows conversions

Jun 17, 2026

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2 min read

This collection page mistake slows conversions

Especially in fashion and visual categories.

Storefront

Why shoppers hesitate with large catalogs

Jun 10, 2026

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2 min read

Why shoppers hesitate with large catalogs

A small change to the collection page lifted desktop RPV by 9.6%.

Storefront

#210: One Shopify report. 23% higher AOV.

Jun 3, 2026

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2 min read

#210: One Shopify report. 23% higher AOV.

Built from what your customers actually purchase together.

The Commerce Lab

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