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Storefront

Your homepage banner is trying to do too much

Jul 15, 2026

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3 min read

Your homepage banner is trying to do too much

One page-specific message can beat five rotating ones.

Storefront

The subscription copy that increased CVR by 9.1%

Jul 8, 2026

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2 min read

The subscription copy that increased CVR by 9.1%

Three simple benefits made subscribing easier to justify.

Storefront

Stop leading with packaging photos

Jul 1, 2026

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2 min read

Stop leading with packaging photos

Here's what converts better.

Storefront

Why similar products slow shoppers down

Jun 24, 2026

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2 min read

Why similar products slow shoppers down

One product-card rating cue lifted desktop RPV by 9.8%.

Storefront

This collection page mistake slows conversions

Jun 17, 2026

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2 min read

This collection page mistake slows conversions

Especially in fashion and visual categories.

Storefront

Why shoppers hesitate with large catalogs

Jun 10, 2026

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2 min read

Why shoppers hesitate with large catalogs

A small change to the collection page lifted desktop RPV by 9.6%.

Storefront

#210: One Shopify report. 23% higher AOV.

Jun 3, 2026

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2 min read

#210: One Shopify report. 23% higher AOV.

Built from what your customers actually purchase together.

The Commerce Lab

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